Toyota Material Handling, U.S.A., Inc. (TMHU), headquartered in Irvine, Calif., is the number one selling lift truck supplier in the United States. Toyota began its U.S. lift-truck operations in 1967 and now is recognized as the largest supplier of lift trucks in the United States by Crist Information & Research. Dr. Shankar Basu, president and CEO of TMHU, attributes Toyota's 39 years of success in the United States to the company's combined strengths of quality, technology and leadership and a comprehensive line up of lift trucks that can be tailored specifically to customers' needs. "We must be able to resolve the needs of our customers," said Dr. Basu. "As a leader, our success depends on our ability to address our customers' operational, safety and environmental cost issues.