事業(yè)性質(zhì)
　　Bell設(shè)備公司生產(chǎn)與銷售廣泛系列的運(yùn)輸與物料搬運(yùn)設(shè)備涵蓋煤礦，建筑，森林，糖業(yè)與相關(guān)工業(yè)領(lǐng)域。
產(chǎn)品
　　如樞接式自卸車，輪式裝載機(jī)，三輪機(jī)械，固定的及關(guān)節(jié)式貨運(yùn)牽引車，反鏟挖土機(jī)，叉車，推土機(jī)，機(jī)動(dòng)平地機(jī)，挖掘機(jī)，滾壓機(jī)及一系列定制化設(shè)備。
成立日期
1954年
主要海外市場
英國與其他歐洲國家，北美及亞洲
員工數(shù)量
全球超過2400
總部與工廠
位于南非
電話：+27 (0)35 9079111
傳真：行政：+27 (0)35 7974336
　　Bell作為原始設(shè)備制造商，1995年以年收入5億蘭德在約翰內(nèi)斯堡證券交易所上市。Bell從那時(shí)起到今已成長為年收入超過35億蘭德的顯赫公司。
　　從其1954年成立時(shí)的小型工程與設(shè)備維修服務(wù)公司到今天代表著一個(gè)質(zhì)的飛躍。其事業(yè)是由Irvine Bell先生在巴西納塔爾，南非建立的，他早期的發(fā)明為獨(dú)一無二的側(cè)載甘蔗拖車與適用于這一行業(yè)的三輪機(jī)械。
　　多年來，Bell已發(fā)展成為廣泛系列物料搬運(yùn)設(shè)備制造與出口的全球領(lǐng)袖，其制造與銷售的知名系列為超過50種型號的樞接式自卸車，輪式裝載機(jī)，三輪機(jī)械，固定的及關(guān)節(jié)式貨運(yùn)牽引車，反鏟挖土機(jī)，叉車，推土機(jī)，機(jī)動(dòng)平地機(jī)，挖掘機(jī)，滾壓機(jī)及一系列定制化設(shè)備，用于煤礦，建筑，森林，糖業(yè)與相關(guān)工業(yè)領(lǐng)域。
　　同時(shí)，Bell也為一些國際領(lǐng)先品牌制造商在一些地區(qū)的指定分銷商，其通過與環(huán)球公司的貿(mào)易與政策結(jié)盟協(xié)議來加強(qiáng)自身的貿(mào)易地位，包括日本的Kato，美國的John Deere，亞洲的日立與德國的Liebherr。在2002年，其品牌代理加入了德國Protec
的滾壓機(jī)與西班牙奧薩的越野叉車。
　　Bell制造出其第一輛Bell ADT，這臺機(jī)器現(xiàn)在由2001年年底投產(chǎn)的新D系列領(lǐng)頭，為公司的旗艦及最受歡迎的出口產(chǎn)品。在2002年，B50D，世界第一個(gè)50噸，6X6特別設(shè)計(jì)用于煤礦場合的ADT被加入這一系列。
　　Bell在設(shè)計(jì)與制造上的政策為尋求為客戶創(chuàng)造增值的機(jī)會(huì)，它基于此的成功，由其在南非市場上的ADT與前卸式裝載機(jī)的持續(xù)支配性作為最好的見證。
今天，Bell是一個(gè)全球供應(yīng)商，其有超過19000臺設(shè)備運(yùn)作在世界60多個(gè)國家。其集團(tuán)在南非外有9個(gè)市場與服務(wù)點(diǎn)，95個(gè)離岸經(jīng)銷口與代理商，在本地有超過25個(gè)經(jīng)銷口，其2000多名員工來自世界各地。
　　Bell保留了其Bell家族的根脈通過其獲得的巨大增長與成功，Irvine的兒子們都活躍地涉足于公司的運(yùn)營，Gary為行政總裁，Peter與Paul分別參與事業(yè)的技術(shù)與市場方面。
成為世界級的制造商是我們的關(guān)鍵目標(biāo)，在1995年，Bell通過ISO 9001:1994質(zhì)量管理體系認(rèn)證，2002年成功升級為ISO 9001:2000。
　　Bell公司在1990, 1991 和1994年是各種出口獎(jiǎng)項(xiàng)的獲得者，包括1991年的總體出口貢獻(xiàn)總統(tǒng)獎(jiǎng)，更近一點(diǎn)的2001年關(guān)于公司目錄的國際生產(chǎn)力協(xié)會(huì)金獎(jiǎng)與市場管理的市場組織研究年度獎(jiǎng)。
　　Bell設(shè)備設(shè)計(jì)工程師的成功由其所被贈(zèng)與的德高望重的獎(jiǎng)項(xiàng)給予了最好的反映，1991年贏得南非機(jī)械工程協(xié)會(huì)項(xiàng)目與系統(tǒng)獎(jiǎng)（于2002年再次獲得），1992年贏得設(shè)計(jì)獎(jiǎng)，1997年繼獲得SABS工業(yè)設(shè)計(jì)獎(jiǎng)一年后，贏得框架設(shè)計(jì)獎(jiǎng)，2002年獲得頂端技術(shù)100強(qiáng)的兩個(gè)獎(jiǎng)項(xiàng)——Autodesk設(shè)計(jì)創(chuàng)新杰出成就獎(jiǎng)與金屬、機(jī)械、電動(dòng)、固定設(shè)備與建筑分類獎(jiǎng)，2003年因獲得外交部頒發(fā)的總體杰出技術(shù)獎(jiǎng)——技術(shù)100強(qiáng)大企業(yè)獎(jiǎng)，其卓越的技術(shù)精湛性再次被認(rèn)可，在此同一領(lǐng)域的獎(jiǎng)，也涵蓋金屬、機(jī)械、電動(dòng)、固定設(shè)備與建筑獎(jiǎng)，在過去10年里，獲得頂端技術(shù)100強(qiáng)資質(zhì)金獎(jiǎng)有五次以上。
　　從它開始的謙遜，今天Bell的目標(biāo)為成為世界的最優(yōu)樞節(jié)式車輛供應(yīng)商，成為南非人皆選擇的設(shè)備品牌。
Nature of business
Bell Equipment manufactures and markets a wide range of earthmoving and materials handling machinery for the mining, construction, forestry, sugar and related industries.
Products
Articulated Dump Trucks, Wheeled Loaders, Tri-Wheelers, Rigid and Articulated Haulage Tractors, Backhoes, Forklifts, Dozers, Motor Graders, Excavators, Compaction Rollers and a range of Customised equipment.
Date established
1954
Major overseas markets
UK and the rest of Europe, North America and Asia
No. of employees
Over 2 400 worldwide
Head Office & Factory
Physical address: 13 - 19 Carbonode Cell Road, Alton, Richards Bay 3900, South Africa
Postal address: Private Bag X20046, Empangeni 3880, South Africa
Telephone: +27 (0)35 9079111
Fax: Admin: +27 (0)35 7974336
An OEM (Original Equipment Manufacturer) listed on the Johannesburg Stock Exchange in 1995 with an annual revenue of five hundred million Rand, Bell Equipment has since grown into a significant operation with annual revenue in excess of R3,5-billion.
This represents a quantum leap forward for a company that started in 1954 as a small engineering and equipment repair service. The business was founded by Mr Irvine Bell in Empangeni, Kwa-Zulu Natal, South Africa and among his early inventions were the unique self-loading sugar cane trailer and the tri-wheeler machine developed for this industry.
Over the years Bell Equipment has developed into a leading global manufacturer and exporter of a wide range of materials handling machines. The company manufactures and markets an impressive range of over 50 models of Articulated Dump Trucks, Wheeled Loaders, Tri-Wheelers, Rigid and Articulated Haulage Tractors, Backhoes, Forklifts, Dozers, Motor Graders, Excavators, Compaction Rollers and a range of customised equipment for the mining, construction, forestry, sugar and related industries.
In addition, Bell Equipment is an appointed distributor in selected territories representing the manufacturers of several leading international brands.The company has strengthened its trading base through trade and strategic alliance agreements with global companies including Kato Works in Japan, John Deere in the United States, Hitachi in Asia and Liebherr in Germany. In 2002 branding deals were concluded with Protec in Germany for compaction rollers and Ausa in Spain for all-terrain forklifts.
Bell Equipment produced its first ADT in 1985. This machine, now led by the new D-series launched at the end of 2001, is the company’s flagship and most popular export. In 2002 the B50D, the world’s first 50 tonne, 6x6 ADT designed specifically for mining applications was introduced into the range.
Bell Equipment’s policy in design and manufacture is to look for opportunities to create added value for our customers. Its success in this regard is best illustrated by Bell Equipment’s continued dominance of the South African ADT and front end loader markets.
Today Bell Equipment is a global supplier with more than 19 000 machines operating in over 60 countries around the world. The Group has 9 marketing and support operations outside of South Africa and 95 offshore distribution outlets and dealerships. Locally it has more than 25 distribution outlets. The Group employs over 2 000 people worldwide.
Throughout its tremendous growth and success the company has retained its Bell family roots. Irvine’s sons are all actively involved in the running of the company. Gary is Chief Executive while Peter and Paul respectively work with the engineering and marketing aspects of the business.
Becoming a world class manufacturer is one of our key initiatives and in 1995 Bell received the ISO 9001:1994 Quality Management System certification and successfully upgraded to the ISO 9001:2000 certification in 2002.
The company has been the recipient of various export awards in 1990, 1991 and 1994 including being elected as the overall winner of the State President’s Award for export achievement in 1991. More recently, in 2001 the company has won the National Productivity Institute’s Gold Award in the corporate category and the Institute of Marketing Management’s Marketing Organisation of the Year Award.
The achievements of Bell Equipment’s design engineers are best reflected by the prestigious awards bestowed on the company. In 1997 Bell Equipment won the Shell Design Award, followed by the SABS Industrial Design Award a year later. The company has won the South African Institution of Mechanical Engineers’ Project and Systems Award in 1991 and again in 2002 and the Cullinan Design Award in 1992. In 2002 Bell Equipment also received two awards at the Top Technology 100 Awards, the Autodesk Award for Outstanding Achievement in Design Innovation and the Metals, Machinery, Electrical, Capital Equipment and Construction category award. In 2003 Bell was once again recognised for oustanding technology excellence with the Minister's Award for Overall Technology Excellence: Large Enterprise at the Technology Top 100 awards. Other awards recieved at the same function were the Metals, Machinery, Electrical, Capital Equipment and Construction Award and a Gold Award for having qualified for Technology Top 100 five or more times in the past 10 years.
 From humble beginnings it is now Bell Equipment’s goal to be the world’s premium Articulated Truck supplier, and in Africa the equipment brand of choice.